If the media likes you!
Great article on three steps to free publicity. The key is:
- A truly new product (just launched in the last few months or about to be launched)
- Works well, tastes great, etc. (In most cases the media will test out your product if they are interested in featuring it in a story)
- Colorful packaging / visually appealing – especially important for visual media
- Product ties into trends – organic/green, political, etc.
- Priced right – less than key price points ($100, $50, $25, $10) or priced high if truly a luxury item
If you have a great product…make sure it looks great with effective branding!
