Archive for the ‘Logo Design’ Category

Feb
10
2012

“Fair and Square?”

Posted by Chris in Branding, Logo Design | Comments Off

jcp-logoHave you noticed the new JCPenny logo and rebranding campaign?
The new “fair and Square” is intended to evoke JCP’s proud American heritage and commitment to treat customers “fair and square.“  It is also to remind customers to ‘frame the things they love’.  Interesting concept.

The old logo was designed last year by a graphic design student at the University of Cincinnati. This year they went with the professionals and choose a branding outfit in San Francisco. Let’s see if it will take it to the next level. And let’s also see if they do another rebranding next year!

Just out of curiosity…do you know which brand has had one of the longest life span without a major redesign?
The General Electric Logo. From 1934 on it has had the same typographical elements.

GE-logo-General-Electric-design-history- vector-downloadJust goes to show a good logo and consistent message is timeless!

Nov
03
2011

Simple Logos are Difficult to Design

Posted by Chris in Logo Design | Comments Off

Logo design may appear simple, after all it’s just some graphics and fonts right?

Well, not exactly. It’s so much more. Color, balance, harmony, white space, negative space, proportions, design elements and an non-verbal that accurately sums up a businesses purpose and vision in one recognizable mark.

The typical design of a logo goes through several steps and processes.

For instance, one of my recent logo designs started with a series of hand drawn sketches. When working this way I will often turn my paper at several angles and work upside down to get the balance and spacing just right. I’ll do this for 12 different concepts at least. Sometimes it flows and all of them are great. Sometimes they all fall short of my expectations. I walk away, put it on hold and come back to the drawing board again later.

Check out the visuals as you read on.

(more…)