As a small business owner, you’re probably always looking for a way to attract new customers or leads – after all, you can never have too much business, right? Marketing on the internet is tough; your competition is more fierce than what you usually find in the brick-and-mortar world. How can you make your business more prosperous, and get your goods/services in front of the right people? Here are a few ideas I thought I would share with you.
Archive for the ‘Marketing Tips’ Category
Aug
14
2011
Marketing Tips & Ideas to Help Your Small Business Prosper
Posted by Chris in Marketing Tips | No Comments
Jul
20
2011
Web Design Really Doesn’t Matter If the Content is Great, Right?
Posted by ChrisTags: color theme, seaarch engine optimization, web design content
in Articles, Branding, Marketing Tips, Web Design | No Comments
in Articles, Branding, Marketing Tips, Web Design | No Comments
Not so fast! Read enough about web design, and you will no doubt come across some people who believe it is the content that matters, not the design of the website. While it is true that great content captures the attention of your target audience, the very first impression is made by the look of your website.
How many times have you quickly left a site that looked bland and boring? Thought so.
(more…)
May
13
2011
Web Design and Content: Is Your Website on Shaky Ground?
Posted by ChrisTags: creative web design, good google ranking
in Branding, Favorites, Marketing Tips, Small Business Marketing | No Comments
in Branding, Favorites, Marketing Tips, Small Business Marketing | No Comments
Recently, many websites that had been Google’s “pets” so to speak have had their legs knocked right out from under them. Now and in the future, web design and exceptional content are going to determine whether your site soars with the search engines or bites the dust.
Is your website on shaky ground?
If you haven’t yet had your website designed and are in the beginning stages, you may want to pay particularly close attention.
Mar
21
2011
A Smorgasbord of Creative Inspiration…
Without the fat!
Feast on Graphic design, logo design, web design, advertising, branding, typography and more! A bunch of resources to inspire and teach. You can spend a year going over all of this!
Click here for all the goodies.
Nov
07
2010
Calling all Arizona Personal Trainers to Website Fitness Bootcamp!
Posted by ChrisTags: arizona personal trainers, arizona personal training website, fitness promotion, personal trainer website, website design personal training, website design trainers
in Branding, Marketing Tips | No Comments
in Branding, Marketing Tips | No Comments
Whip your website into shape with these effective tips!
Tone up your website presence, increase conversion on your home page and jump start your online marketing with these powerful insider tips
1. Loose the fat!
Is your website content flabby? Too much of a good thing that isn’t working for you? Keep it simple, have a strong message with a clear call to action. Make sure your website accurately represents your services and the market that you attract.
Jun
13
2010
Free Publicity…
If the media likes you!
Great article on three steps to free publicity. The key is:
- A truly new product (just launched in the last few months or about to be launched)
- Works well, tastes great, etc. (In most cases the media will test out your product if they are interested in featuring it in a story)
- Colorful packaging / visually appealing – especially important for visual media
- Product ties into trends – organic/green, political, etc.
- Priced right – less than key price points ($100, $50, $25, $10) or priced high if truly a luxury item
If you have a great product…make sure it looks great with effective branding!
Apr
07
2010
10 Ways Designers Can…
Earn More from Projects
Valuable article for designers. Take aim, connect and market better with these tips. And don’t be afraid to say No!
Mar
31
2010
Do you get how to market?
to women and men…we really are different!
I read a great Blog post by retailcustomerexperience.com today on the “Seven-Principles for Marketing to Women,” and I must say they are right on target!
Consider this when developing your messaging:
“The female is oriented the conceptual, to underlying dynamics, to the relationship between things, and to stability over the long-term. The female understands and sees patterns over time.
Males act and say things like: “You’ve got to act, you can’t wait too long.” “You must know how to look at the environment, know what the data and specs mean. Then pounce.” “My goal is feeling powerful and getting peoples’ attention.”
Females act and say things like: “It takes time to have things in order.” “I want to feel good about where I am and what I’ve done.”
This absolutely connects with me and most of the women I know. This is why…
Nov
01
2009
Think like a Realtor…
…and get ahead of the competition!
Most Realtors that I know really get marketing. They understand that to stay ahead of their tough competition, they have to attract the client, provide services that hit the mark and once the transaction is done they need to have ’staying’ power.
So what can a small business learn from a marketing savvy Realtor?
They advertise.