Every day, the internet is becoming more and more competitive in regards to being seen and getting noticed. It is certainly no secret that there are billions of websites online, and perhaps hundreds of thousands or more in direct competition with you within your industry. The truth is, part of your success may hinge on the creativity of your web design. Why?
Archive for the ‘Small Business Marketing’ Category
Oct
30
2011
Why Creative Web Design is Essential to Online Success
Posted by ChrisTags: creative web design, marketing power, online success, website tips
in Business of Web and Graphic Design, Small Business Marketing, Web Design | Comments Off
in Business of Web and Graphic Design, Small Business Marketing, Web Design | Comments Off
Sep
19
2011
Enjoy The Benefits of Unparalleled Marketing and Web Development –
Without The Exorbitant Price
Posted by Chris in Business of Web and Graphic Design, Small Business Marketing, Web Design | No Comments
Getting a business up and running on the web today is no easy feat – nor is it cheap. If you have a small business and have been comparing prices for web design and development, marketing, print media, graphic design and other aspects necessary to your success, you’re no doubt gasping for air at how much money it takes just to get your business off the ground. It doesn’t have to be this way, and you really don’t have to spend your life savings to get a good start.
Continue reading to find out why.
Sep
11
2011
Is It Time to Regain Control of Your Small Business?
Posted by Chris in Small Business Marketing | No Comments
The summer months have come and (almost) gone, and it may be time to take more control of your business. Summer months are typically busier than other times of the year with vacations, activities with the kids while they are out of school, etc. and you may find that you haven’t been focusing on your small business.
It’s time to move forward again; the economy certainly isn’t getting any better, and more and more individuals are having to rely on their own skills and talents to create an income.
Jul
31
2011
Does your website answer these three crucial questions?
Posted by ChrisTags: first impression, marketing strategy, target marketing
in Branding, Small Business Marketing | No Comments
in Branding, Small Business Marketing | No Comments
You have seconds to make a first impression and establish a connection. So how does your website measure up?
How well do you understand your target market?
Take a couple seconds and identify the following three.
May
13
2011
Web Design and Content: Is Your Website on Shaky Ground?
Posted by ChrisTags: creative web design, good google ranking
in Branding, Favorites, Marketing Tips, Small Business Marketing | No Comments
in Branding, Favorites, Marketing Tips, Small Business Marketing | No Comments
Recently, many websites that had been Google’s “pets” so to speak have had their legs knocked right out from under them. Now and in the future, web design and exceptional content are going to determine whether your site soars with the search engines or bites the dust.
Is your website on shaky ground?
If you haven’t yet had your website designed and are in the beginning stages, you may want to pay particularly close attention.
Oct
25
2010
7 Sizzling Hot Tips…
Posted by ChrisTags: branding for contractors, webdesign construction
in Branding, Small Business Marketing | No Comments
in Branding, Small Business Marketing | No Comments
To Promote Your Construction Based Business Online in Arizona
If you’ve started a construction-based business in Phoenix Arizona or are currently running one, then you have experienced the fact that you are faced with a ton of choices for promoting your business on the Internet. Everybody has something they are selling you and all of it takes an investment of your time and money.
So where do you start when you turn your attention to online promotions?
Sep
29
2010
Are you loyal?
I had run out of shampoo the other day and went into my daughter’s bathroom to use some of hers. Pulling back the shower curtain I was surprised at all the various shampoos and brands that she had accumulated (certainly far more than me!).
This got me thinking about brands and brand loyalty. I usually stick with a few brands. When I find something I like I don’t venture far from it. Actually, some of my choices are made subconsciously. Even with laundry detergent I usually reach for the same brand, interesting enough it’s the same brand my mom used (this is a whole other topic in generational branding). I got use to seeing the red box and blue lettering which symbolized clean clothes to me.
Same thing with soda. It’s always been a particular brand that I’ve enjoyed (until recently); the blue and now silver can is refreshment.
Sep
12
2010
How Color and Design Affect Branding
Interesting read at KISSmetrics. Did you know that color increases brand recognition by 80% and is directly linked to consumer confidence? When marketing new products, consider that 93% of consumers place visual appearance and color above other factors.
The first impression on your website and print collateral’s is a important one.
Here are a few color descriptions:
- Purple: Used to soothe and calm.
- Green: Associated with wealth. Used to relax and the easiest color for the eyes to process.
- Blue: Creates trust and security. Often seen with banks.
- Black: Powerful and sleek.
- Orange: Agressive, creats a call to action: Subscribe, buy or sell.
Make sure those valuable few moments of your prospects attention are memorable in a good way! Rosepapa Creative can help your businesses not only look great, but also have a strategy behind your marketing.
Aug
16
2010
Web design, graphic design, branding, print media and more! Oh My!
Like most businesses I’ve noticed an effect on my small media design business. It’s unpredictable, sometimes frustrating and full of pleasant surprises. I think of Disneyland and Mr. Toads wild ride. Seems your on a straight course and suddenly there is a crazy turn. You’re jerked here and there, uncertain of the path and wondering where the ride ends. Though I know in this case, since I’ve been on that ride so many times (the one at Disneyland) that it does end.
Will the crazy unpredictable ride end? We don’t know.
But regardless of the risks and uncertainty, business and entrepreneurs are still taking risks and pursing their causes and dreams and that is the spirit of winning and hope and the spirit that I enjoy when working with my clients.
Whether I am working on a large scale website, total branding package or simple business cards and brochures, I put my best into it.
My job is about making my clients look good and get results.
Over the past few weeks I’ve enjoyed working on a couple large ongoing projects and smaller print projects which are shown here. Keeps my job interesting and also keeps me in a place where I am ready for the crazy turns. Though I am in a niche industry, I draw on my years of experience and I stay flexible for the large and small jobs.
Jun
29
2010
Is the digital revolution isolation?
Posted by Chris in Business of Web and Graphic Design, Favorites, Small Business Marketing, Web Design | No Comments
Whether freelancers, small agency founders or website owners, too many of us work alone.
Can you relate to this statement? I sure can.
The downside of the digital revolution is isolation. The Web allows us to do alone what previously would have required a team of people. It also frees us from the constraints of geography, allowing us to work from home.
But while these are benefits, they also leave us isolated.
Click here to read the Blog post by Smashing Magazine.