Facebook provides many tools for maximizing the effect of your presence and brand on the social network, most of all by means of business pages, also known as fan pages.
Using a variety of applications and Facebook API tools, you can get creative not only with the page content, but with the design, too.
In addition to the cool design that you can do (or have done for you by Rosepapa Creative), you can also utilize FREE tools for lead capture. One of the tools that work really well for adding a newsletter sign up to your Facebook page is embedding a Google form. You can also embed other lead capture forms, which are a bit more complicated and most of which have a monthly fee, such as Constant Contact, Campaign Monitor etc. I think this one is good for starting out and getting familiar with lead capture from Facebook and also using the FBML application.
It is somewhat technical, however, give it a try.
If you need help, contact me or reply to this post and I’ll help you out.
What if all your web traffic had an easy way of sharing their insights about your product or services on any page on your website?
What if you couldn’t moderate the comments?
What if you could add your own insights for others who are passing through?
For better or worse, now you can… Meet the new kid on the social media playground. Google SideWiki.