Rosepapa Creative | The Scoop on Creative Design and Marketing

As the Internet continues to grow almost unbelievable speed, more and more businesses are realizing the importance of a single service provider when it comes to creative website design, branding and online marketing.  In the past, most people who were considering an online presence had to have a separate web designer, branding specialist and SEO or internet marketing company to handle the promotional end of things.  Today, not so much; small and large companies alike are learning that a dedicated web and graphic designer with expertise in all of these areas can produce far better results.  Why?

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This month we completed an enjoyable website redesign project for PetExec, a web based software program designed for the dog daycare industry.

One of the goals of the website was to create new appeal that “feels” personal, welcoming and friendly to potential clients, instead of the high tech look and feel that many software companies rely on today.

Engaging graphics, a modern color pallet, heart felt stories and improved structure effectively showcase the products/services PetExec offers.  We turned the focus of the website on the results the dog daycare software company can deliver to clients.  PetExec enjoys a very loyal fan base, thanks to the innovative software that helps others in the pet industry streamline their operations and achieve a higher level of success and visibility.

We felt strongly that the new website design should reflect the passion that those who work in the pet industry feel about what they do, giving it a personal and fun look and feel and also sharing some of the business owners stories.  The new website invites interaction, rather than a ‘no touch’ or stand-offish appearance.

 Learn more about this project and the unique services that PetExec offers in our Press Release.

There are some fantastic website designs out there, and then there are some that would be awesome other than a few things that detract from the overall impact and potentially drive visitors away.  Are you committing any of these web design crimes?

Here are 8 ways that people ruin a potentially great website.

1.  Colors. The colors you use in the design of your website can make it pop, or drive everyone away.  Use too many bright colors, and the look is a bit “nervous.”  The saturation and contrast of your colors makes a difference, as does your niche – particular niches need a particular feel, such as relaxing, exciting, inviting, etc.

2.  Flash intros. Once upon a time, flash intros were all the rage.  Today, there are still some that are informative and attention grabbing, but most visitors to your site do not like to be “demanded” to wait while your intro plays – they want quick access.

3.  White space. Not referring to using white color, white space is the area between the elements.  Unfortunately, some web designers feel that white is “boring,” so they leave little or none on the pages.  The fact is, in your visitor’s eye white space makes everything look neat and organized, so they do not get that sense of clutter – good readability and focus are other benefits.

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Your website’s aesthetic reflects directly on the perception and trustworthiness of your brand. Even if your design was the hotness when it first launched, aesthetics evolve.

An old design will be detrimental to your product, leading to the declining metrics mentioned earlier. How can you tell whether your website’s aesthetic is outdated?

Look at your competition. Look at hyped-up newly launched services in other sectors.
Your metrics are down. Not sure what this is? You’re really in trouble.
Your web visitors tell you the truth. It’s time to step it up.
It’s been more than 12 months since your last update to your website.

“Clear indications that it’s time to redesign”. This article really sums it all up.