Rosepapa Creative http://rosepapacreative.com Small Business Web Design & Marketing Tue, 15 Aug 2017 17:09:25 +0000 en-US hourly 1 Introverts Often Make the Best Business Owners & Entrepreneurs – Here’s Why http://rosepapacreative.com/introverts-often-make-the-best-business-owners-entrepreneurs-heres-why/ http://rosepapacreative.com/introverts-often-make-the-best-business-owners-entrepreneurs-heres-why/#respond Fri, 09 Jun 2017 18:16:29 +0000 http://rosepapacreative.com/?p=2981 We all know each individual is unique, and the world is made up of all kinds of people not only in terms of ethnicity and race, but those who are introverts and those who are extroverts. If you’re an introvert the good news is that believing an extrovert is the only type of person who […]

The post Introverts Often Make the Best Business Owners & Entrepreneurs – Here’s Why appeared first on Rosepapa Creative.

]]>
We all know each individual is unique, and the world is made up of all kinds of people not only in terms of ethnicity and race, but those who are introverts and those who are extroverts. If you’re an introvert the good news is that believing an extrovert is the only type of person who will make a successful business owner or entrepreneur is WRONG on so many levels!

Why do introverts make good business owners? There are several traits you may possess that make you the ideal candidate for entrepreneurship including:

Often Introverts need solitude to process and focus on tasks at hand. As focused thinkers they are able to accomplish a lot.

You love (and even crave) solitude. No, it doesn’t mean you’re antisocial but you may be someone who is great at focusing and processing information, oblivious if others are around. Many who are considered introverts aren’t all that verbal, and prefer to observe and soak in information. Because of your ability to absorb things that are going on around you without actually being in the middle of the conversation, seminar, or event, you can often take in subtle details or important info others miss because they ARE so busy talking or trying to gain a position in the spotlight.

Introverts are generally more realistic. You know things aren’t always positive, and there will be obstacles along the way. Unlike extroverts, you take a realistic approach to your capabilities and the realities in every situation, sometimes analyzing information to a far greater extent than those who loudly promote their efforts, are easily led in the wrong direction, and who may “fly by the seat of their pants.” You don’t view the world through rose-colored glasses, which is a very good thing when you’re trying to start or grow a business.

As you can imagine, listening is a hugely important trait when it comes to customers and their satisfaction with your products or services! While you may not be overly outgoing or a great public speaker, you are dedicated to doing the best possible job and providing solutions/value to your clients.

You listen, REALLY listen. How many times have you been caught up in a discussion and realize some of those you’re talking to aren’t really paying attention? They’re waiting for the next opportunity to interrupt or get in their two cents. Introverts tend to listen closely rather than interrupting at every opportunity, which can result in turning a situation that could be chaotic into one that’s beneficial. As you can imagine, listening is a hugely important trait when it comes to customers and their satisfaction with your products or services! While you may not be overly outgoing or a great public speaker, you are dedicated to doing the best possible job and providing solutions/value to your clients. When it comes to business and clear client communication, good listening skills are an absolute MUST.

These are just a few of the reasons introverts are often the entrepreneurs who eventually become household names; examples of some of the most famous including Steven Spielberg, Bill Gates, and yes, Mark Zuckerberg of Facebook fame.

Take the spotlight online through digital media. Rosepapa Creative will help your business stand apart!

Now for that awkward and dreaded question: How do you promote and market your business when you absolutely abhor the spotlight? Thanks to the Internet, it really isn’t all that hard.

Introverts often prefer to write about their thoughts, creations, and ideas rather than talk about them. This is great news considering blogs, social media, articles, and other content is what makes up the world wide web as we know it. It’s important to note that not everyone who is an introvert is shy – they just prefer to focus on their work, business success, and future in a way that isn’t put out there front and center.

Online you can stay behind the scenes, having someone else take care of the promotion of your business whether in videos or webinars; play to your strengths whether it’s writing, social sharing, or another medium. Yes, a video may be viewed by gazillions of people around the world – the difference is, you’re not standing in front of them when you create it. Big difference!

Networking with others on LinkedIn or other business-oriented platforms is easier for introverts and a far cry from putting yourself on display in front of the world for all to see. Use the medium(s) you’re comfortable with, and calm your anxiety knowing that introverts are highly capable when it comes to small business and entrepreneurship, perhaps even having a leg up on the competition because of the traits listed above, and many more not listed. In the end, nothing should stop you from going for it!

About Rosepapa Creative

Rosepapa Creative LLC works with small business professionals to provide a cohesive solution that is designed to increase visibility and profits. With over 15 years of marketing experience and a proven track record of results, Christina, Owner and Creative Director, has helped numerous small businesses through effective branding, messaging, web development, creative design and ongoing support. Contact us today for a complimentary marketing review.

The post Introverts Often Make the Best Business Owners & Entrepreneurs – Here’s Why appeared first on Rosepapa Creative.

]]>
http://rosepapacreative.com/introverts-often-make-the-best-business-owners-entrepreneurs-heres-why/feed/ 0
Small Business Owners – How to Juggle Priorities with a Work/Life Balance http://rosepapacreative.com/small-business-owners-how-to-juggle-priorities-with-a-worklife-balance/ http://rosepapacreative.com/small-business-owners-how-to-juggle-priorities-with-a-worklife-balance/#respond Tue, 16 May 2017 16:42:41 +0000 http://rosepapacreative.com/?p=2973 Small business owners are lucky in a lot of ways – too many to mention. However, it often becomes a juggling act considering your business, family, health, life, and achieving balance with it all. Seems overwhelming at times, doesn’t it? How can you possibly do it all, and still have time for a life? Although […]

The post Small Business Owners – How to Juggle Priorities with a Work/Life Balance appeared first on Rosepapa Creative.

]]>
Small business owners are lucky in a lot of ways – too many to mention. However, it often becomes a juggling act considering your business, family, health, life, and achieving balance with it all. Seems overwhelming at times, doesn’t it? How can you possibly do it all, and still have time for a life? Although you may not realize it at this very moment, there IS life after work.

First, realize there’s no possible way to be everything to everybody. Try to do it all, and you’ll quickly burn out. Think about the “3 D’s” which are delegate, delete, and defer. When possible, you as the business owner should focus on priorities, while delegating, deferring, or completely deleting those things that aren’t absolutely necessary. Some days it works, but always keep in mind tomorrow is a new day.

Figure out a schedule that works, and keep a calendar. Maybe you have kids and want to make sure you leave three nights free every week to eat dinner with the family and enjoy a movie or outing. Perhaps your priority as a single small business owner is to work out two evenings a week and spend one night with friends or family. Whatever it is, keep a calendar on your computer and/or phone, make a to-do list of your work priorities, and mark them off as you complete them. During work hours, focus on working hard and putting your nose to the grindstone so you’ll have the time off necessary to rejuvenate and reinvigorate. Keeping it all in order is a MUST DO.

On that note, set your work hours. Naturally there are times you won’t be able to adhere strictly to a 9 to 5 schedule (or whatever hours you set), but make sure you do at every opportunity. The reason people start their own businesses is to set their own hours and realize a dream, rather than making someone else rich. Who becomes a small business owner with the goal of working 18 hours a day? No one! What this will lead to is lots of stress and an early grave.

Value the time you do have. Way too many small business owners spend what little free time they do have worrying about how to balance it all! It is a balancing act at times, but learn how to value the time you do have whether it’s 15 minutes or two days. If you have an extra 15 minutes in the morning to spend having coffee with your significant other in the mornings, be sure you do it. Have Saturdays (or the entire weekend) off occasionally? Make the most of it by making it valuable whether it’s taking the kids to the beach or museum, or getting away with your spouse to a romantic B & B overnight. Realize that family and relaxation time is a priority, just as work is.

Sure it’s tough juggling priorities when you’re a small business owner who’s also a mom, dad, spouse, friend, sports enthusiast, or who has hobbies and enjoys spending time outside of work. Consider how lucky and blessed you truly are, and use the tips above to help you achieve the best possible work-life balance.

The post Small Business Owners – How to Juggle Priorities with a Work/Life Balance appeared first on Rosepapa Creative.

]]>
http://rosepapacreative.com/small-business-owners-how-to-juggle-priorities-with-a-worklife-balance/feed/ 0
The Two Challenges That Stop Clients In Their Tracks http://rosepapacreative.com/the-two-challenges-that-stop-clients-in-their-tracks/ http://rosepapacreative.com/the-two-challenges-that-stop-clients-in-their-tracks/#respond Tue, 14 Mar 2017 07:40:58 +0000 http://www.rosepapacreative.com/?p=1293 Take the first step. Often the most challenging things in life can be the starting points and ending points. And this challenge is the same in website design and digital marketing. When talking with clients, the one thing I hear frequently is how overwhelmed they feel about digital marketing and their website. When starting a […]

The post The Two Challenges That Stop Clients In Their Tracks appeared first on Rosepapa Creative.

]]>
Take the first step.

Often the most challenging things in life can be the starting points and ending points. And this challenge is the same in website design and digital marketing.

When talking with clients, the one thing I hear frequently is how overwhelmed they feel about digital marketing and their website.

When starting a new website, branding project or digital marketing campaign, many questions come up and almost all of our clients needs guidance.

Getting started and reaching the finish line are the 2 challenges that are often unclear and difficult for clients.

In this article we’ll look at 2 simple tips to getting started with a web project.

1. What do you want to do – Why are we doing this?
This may seem like a simple question with an obvious answer, but it really can be a difficult one. This can be a real show stopper for clients.

After all your website is the online first impression of your company. And this first impression and fear of making a mistake can hold people back.

2. How will you measure the success of your website after it’s launched?

It may be time for a site redesign because your branding is outdated, your company has grown or your website is not yet responsive (does not have a phone version). Perhaps you want a way to make changes on your website apart from depending on someone else to do this.

Beyond this, measuring the success of your website can be based on:

  • Increased leads through your website leading to more business
  • Increase awareness and engagement through your website leading to more visibility
  • An effective platform for delivering consistent content
  • An online store resulting in online sales
  • Promotional hub for your services that also educates your clients
  • And more

Needless to say, your company website is the hub for all your digital marketing. From your company brand, message, influence, visibility, social presence and reaching new business, your website has a huge responsibility to deliver.

Don’t let this hold you back though. We’re here each step of the way. Through planning, coaching, strategy and our expertise in delivering numerous successful small business websites, we’ve got you covered and we’ll get you to the finish line!

We’d love to chat with you and show you how we can help your business build better online results. Contact us for a free consultation.

completion

The post The Two Challenges That Stop Clients In Their Tracks appeared first on Rosepapa Creative.

]]>
http://rosepapacreative.com/the-two-challenges-that-stop-clients-in-their-tracks/feed/ 0
Protected: Applewood Design http://rosepapacreative.com/applewood-design/ http://rosepapacreative.com/applewood-design/#respond Thu, 02 Feb 2017 21:48:20 +0000 http://rosepapacreative.com/?p=2900 There is no excerpt because this is a protected post.

The post Protected: Applewood Design appeared first on Rosepapa Creative.

]]>

Password Protected

To view this protected post, enter the password below:

The post Protected: Applewood Design appeared first on Rosepapa Creative.

]]>
http://rosepapacreative.com/applewood-design/feed/ 0
Creating Compelling Content http://rosepapacreative.com/creating-compelling-content/ http://rosepapacreative.com/creating-compelling-content/#respond Sat, 28 Jan 2017 11:32:56 +0000 http://www.rosepapacreative.com/?p=1376 Do you ever feel like you’re back in grade school, or goodness forbid- high school? You can picture the situation. Your web designer (like your teacher) has sent you a request for content, and you know it’s important, but it’s just not your strong suit. You sit down to tackle the task at hand and […]

The post Creating Compelling Content appeared first on Rosepapa Creative.

]]>
Do you ever feel like you’re back in grade school, or goodness forbid- high school? You can picture the situation. Your web designer (like your teacher) has sent you a request for content, and you know it’s important, but it’s just not your strong suit.

You sit down to tackle the task at hand and quickly become preoccupied. All of a sudden dinner needs to be made. The kids need attention. The phone keeps ringing. But most of all, you can’t silence the nagging voice in the back of your mind that reminds you that you weren’t so great at writing in school, and that you didn’t like it that much anyway.

So now what? You have an awesome website being built that will make your business look like a rock star, but you just don’t know what to say about it. Sure, you work in your business every day, but how do you put it into words?

First off, try not to feel bad about it. All the negative thoughts you are thinking about creating compelling content will only drain your imaginative energy and douse your creative spark. It is important to remember that content creation is often difficult for many small business owners. If you are struggling to come up with the right words to convey your message, you are not alone!

Next, just begin! Find a quiet spot free from the everyday distractions of daily life and settle in for some creative time. Some creators find that listening to music helps, while others loosen up with their favorite adult beverage. (Just practice moderation. Going overboard will only cause your writing to suffer!)

When you are all set up and ready to go, get writing with these 4 tips for writing compelling content:

1. Choose Your Topic Wisely

The first step in creating compelling content is to be mindful of your topic. It is important to know your audience and to choose a pertinent subject that will engage them. The more relatable the topic is, the higher your response rate will be. However in choosing wisely, if you are going to write about political topics or other topics that have strong emotions tied to them, proceed cautiously. Your topics are also a reflection of your brand. If you want your brand to express your political or religious beliefs, by all means jump into the pool!

2. Tell a Story – Find your Voice – Share

A surefire way to engage an audience and gain momentum is to tell a story in a typical narrative fashion. Create an identifiable character and let them convey your message. There are a variety of mediums available to you in storytelling, and the goal is to create content that is not just informational, but also entertaining.

Don’t underestimate the power of visuals! Check out my list of free photos for unique imagery.

You want to create content that clients will want to share with others, thus driving more traffic to your small business.

3. Share Your Expertise

When you go to a restaurant, you expect the server to know everything about the food on the menu and to be able to answer any questions you might have. It is the same with visitors to your website. Potential clients are coming to you for vision into your industry, so it is important to share with them information and insights that only you can provide. You want to establish yourself as an expert in your field, and an excellent way to do so is to provide content that highlights your knowledge in a way that your competitors cannot.

4. Elicit a Response

In order for clients to best identify with your content, there needs to be a call to action.
It might be as simple as saying “contact us now” or “visit our store,” but it is one of the most important elements to include. You’ve wowed them with creative and pertinent ideas, so now invite them to participate!

You are not alone in your quest for creating compelling content. Although it might not always be easy to come up with fresh ideas and creative ways of reaching clients on your own, you have a creative and competent web designer on your side. Put your words and your business in capable hands and contact Rosepapa Creative today for assistance in creative copy writing.

The post Creating Compelling Content appeared first on Rosepapa Creative.

]]>
http://rosepapacreative.com/creating-compelling-content/feed/ 0
You have 7 Seconds – Does your website answer these three crucial questions? http://rosepapacreative.com/you-have-7-seconds-does-your-website-answer-these-three-crucial-questions/ http://rosepapacreative.com/you-have-7-seconds-does-your-website-answer-these-three-crucial-questions/#respond Thu, 26 Jan 2017 04:49:02 +0000 http://biz150.inmotionhosting.com/~rosepa6/?p=132 You have seconds to make a first impression and establish a connection. So how does your website measure up? How well do you understand your target market? Take a couple seconds and identify the following. 1. Within the first 7 seconds, can your visitors see and understand: What you offer? YES / NO Can they […]

The post You have 7 Seconds – Does your website answer these three crucial questions? appeared first on Rosepapa Creative.

]]>
You have seconds to make a first impression and establish a connection. So how does your website measure up?

How well do you understand your target market?

Take a couple seconds and identify the following.

1. Within the first 7 seconds, can your visitors see and understand:

What you offer? YES / NO
Can they EASILY find your contact info? YES / NO
Do you have a call to action? YES / NO
Does your website communicate trust? YES / NO

2. List or describe how your home page communicates the value of your product or services?

1.
2.
3.

3. How well do you understand your target market and how they want to access your website? Do they access your site on-the-go or in their office?
YES / NO / DON’T KNOW

Obviously first impressions and effective communication are everything. Sometimes when you are so close to the situation you can’t see it completely. You may think your website is great and hitting the mark. How do you really know? Take the time and answer my three relevant questions above.

I’m sure you know your website should look attractive and accurately represent your brand, but it must also be relevant and engaging. It must be about your clients and customers and what your product or service does for them. Today’s marketplace is one that is volatile and competitive; a huge challenge for most small and large companies today is building relationships with consumers for the long-term. And this starts with an understanding and a strategy for what you need your business website to accomplish.

The post You have 7 Seconds – Does your website answer these three crucial questions? appeared first on Rosepapa Creative.

]]>
http://rosepapacreative.com/you-have-7-seconds-does-your-website-answer-these-three-crucial-questions/feed/ 0
Our 2017 Social Media Guide to Images http://rosepapacreative.com/2017-social-media-guide-images/ http://rosepapacreative.com/2017-social-media-guide-images/#respond Wed, 28 Dec 2016 22:59:50 +0000 http://rosepapacreative.com/?p=2825 Don’t underestimate the importance of visual content in 2017! Creating consistent and accurate images can be a challenge for many business. The starting place is to understand the specific sizes that each platform needs. Unfortunately they are all different! Why even bother getting it right? According to Hubspot, researches found: Visual content is more than […]

The post Our 2017 Social Media Guide to Images appeared first on Rosepapa Creative.

]]>
Don’t underestimate the importance of visual content in 2017!

Creating consistent and accurate images can be a challenge for many business. The starting place is to understand the specific sizes that each platform needs. Unfortunately they are all different!

Why even bother getting it right? According to Hubspot, researches found:

  • Visual content is more than 40X more likely to get shared on social media than other types of content.
  • Facebook posts with images see 2.3X more engagement than those without images.
  • On Instagram, photos showing faces get 38% more Likes than photos not showing faces.

Above are just a few stats. Info on the importance of images in social media can be found all across the Internet!

Before you start creating, take a look at the following sizes that will help you create consistency.

social-media-1795578_1920

Profile Picture Sizes

Social SiteImage Size
Facebook profile picture size: The Profile Image is now the smaller, square at bottom left of the header, overlapping the cover photo.180px x 180px
Twitter profile picture size: This overlays the header photo.400px x 400px
LinkedIn profile picture size 400px x 400px
Instagram profile picture size 110px x 110px
Pinterest165px x 165px
Google+ profile picture size250px x 250px
YouTube profile picture size800px x 800px

Cover Photo Sizes

Social SiteCover Photos and Header Images
Facebook Cover Photo Size 851px x 315px
Twitter Cover Photo 1500px x 500px
LinkedIn Cover Photo974px x 300px
Instagram Photo Size1080x1080
Pinterest Board Display222 X 150
Google+ Cover Image1080 x 608
YouTube Channel Cover Photos2560 x 1440

Content Images in the Posts Themselves

Social SiteContent images in the posts themselves
Facebook Photo1200px x 630px
Twitter Photo1024px x 512px
LinkedIn Photo350px x 250px
Instagram Photo 1080 x 1080
Pinterest Photo735px x unlimited (Expanded Pin)
Google+ 497px x 373px, but can be as large as 2048px x 2048px
YouTube Video16:9 aspect ratio (Video)

Shared Link Graphic Sizes

Social SiteShared link graphic sizes
Facebook Photo1200px x 628px
Twitter Photo1024px x 512px
LinkedIn Photo180px x 110px (Thumbnail)
Instagram Photo 238px x 238px (Photo Thumbnails)
Pinterest Photo235px x 800px (Pin Preview); 68px x 68px (Board Thumbnail)
Google+ 497px x 373px
YouTube Video1280px x 720px (Custom Video Thumbnail)

The post Our 2017 Social Media Guide to Images appeared first on Rosepapa Creative.

]]>
http://rosepapacreative.com/2017-social-media-guide-images/feed/ 0
Protected: SWRM Consulting Services http://rosepapacreative.com/swrm-consulting-services/ http://rosepapacreative.com/swrm-consulting-services/#respond Tue, 13 Dec 2016 23:06:43 +0000 http://rosepapacreative.com/?p=2811 There is no excerpt because this is a protected post.

The post Protected: SWRM Consulting Services appeared first on Rosepapa Creative.

]]>

Password Protected

To view this protected post, enter the password below:

The post Protected: SWRM Consulting Services appeared first on Rosepapa Creative.

]]>
http://rosepapacreative.com/swrm-consulting-services/feed/ 0
Troubleshooting Back-up Problems in WordPress http://rosepapacreative.com/troubleshooting-back-up-problems-in-wordpress/ http://rosepapacreative.com/troubleshooting-back-up-problems-in-wordpress/#respond Fri, 02 Dec 2016 22:21:22 +0000 http://rosepapacreative.com/?p=2875 It always gets my attention when I login into one of my maintenance WordPress websites and have that bold reminder that I need to make a back-up. Usually I’ll jump in and get it done while it’s on my mind and in front of my vision. However as I dig around in different websites making […]

The post Troubleshooting Back-up Problems in WordPress appeared first on Rosepapa Creative.

]]>
It always gets my attention when I login into one of my maintenance WordPress websites and have that bold reminder that I need to make a back-up.

Usually I’ll jump in and get it done while it’s on my mind and in front of my vision. However as I dig around in different websites making changes, updating plugins, writing content, thinking and such I’ll forget that back-up.

Or lately I’ll go to make the back-up and it times out.

I read through the documentation on Back-up Buddy, find the solution, and it works. However, what about the times it doesn’t work?

Lately I’ve run into more and more sites that aren’t backing up properly. They’re not huge sites, but large enough where it would be a disaster if lost. It doesn’t make sense why they time out and won’t back up.

So after I put a support ticket into the helpful support desk at iThemes Support I got the answer and it works!

Maybe this will help you.

GoDaddy website recently implemented some new technical settings on their servers so they could place more accounts on the servers.

If your back-up is timing out, this worked for me:

On your Backup Buddy settings you will need to make these adjustments.

1. BackupBuddy -> Settings -> Advanced Settings/Troubleshooting -> Zip
2. Select Alternate Zip System
3. Set Zip Build Strategy to Multi-burst/Multi-Step (please make sure this is Multi-Step)
4. Set Maximum time per chunk to 90 (seconds) (default is 30)
5. Set Maximum content size for a single burst to 20 (MB) (default is 100) – leave Min at 10
6. Save and try those settings.

Back-up made. Peace of mind.

The post Troubleshooting Back-up Problems in WordPress appeared first on Rosepapa Creative.

]]>
http://rosepapacreative.com/troubleshooting-back-up-problems-in-wordpress/feed/ 0
Promoting Your Business With Four Core Services http://rosepapacreative.com/promoting-your-business-with-four-core-services/ http://rosepapacreative.com/promoting-your-business-with-four-core-services/#respond Thu, 17 Nov 2016 18:34:39 +0000 http://rosepapacreative.com/?p=2798 At Rosepapa Creative we focus on 4 core services. WordPress website design that is strategic and effective in promoting small businesses, email marketing, social media marketing and promotional digital marketing for events. These 4 core services offered by Rosepapa Creative are the foundation to the success of a Small Business. Without an effective and professional […]

The post Promoting Your Business With Four Core Services appeared first on Rosepapa Creative.

]]>
At Rosepapa Creative we focus on 4 core services. WordPress website design that is strategic and effective in promoting small businesses, email marketing, social media marketing and promotional digital marketing for events.

Rosepapa Creative Services

These 4 core services offered by Rosepapa Creative are the foundation to the success of a Small Business.

Without an effective and professional website it’s pointless to spend money on email marketing and social media. The first place a potential client/customer will go is your website. With over 60% of the world on mobile and accessing content daily, it’s most important that your website is mobile optimized.

The website sets the stage for the expectation of what your client/customers will find on your social media channels and vice versa. It also sets the tone for your email marketing. All your messages, brand and visuals should work seamlessly together to direct the spotlight proudly at your business and professional services. And you can have fun while your doing it! Visuals, humor, inspiring quotes, life shots, life stories and more can be used in a way that is real to who you are and gives your followers a glimpse into your world. People buy from brands they like, know and trust. And at the same time, people are picky with the 3 second or so of attention that they will give you. Make it count.

Don’t underestimate email marketing. It’s effective and proven time and time again. However, like social media your readers are short on attention (however, strangely enough, studies show that content that is long also does well if it’s relevant and engaging). There are a variety of tools/platforms to pick from and Rosepapa Creative has worked with many of the applications. Having worked at Infusionsoft in the start-up days, Christina is an expert in email marketing.

With over 15 years of marketing experience and a proven track record of results, Christina, Owner and Creative Director, has helped numerous small businesses through effective branding, messaging, web development, creative design and ongoing support. Contact us today for a free consultation.

The post Promoting Your Business With Four Core Services appeared first on Rosepapa Creative.

]]>
http://rosepapacreative.com/promoting-your-business-with-four-core-services/feed/ 0