Believe it or not several business have very mixed feelings about social media marketing and most of those feelings fall into the category of stress and uncertainty.
If you’re a business owner you constantly hear the buzz about social media marketing and the necessity to do so. But if you’re like some that haven’t taken the plunge you’re a skeptic. You may wonder if it’s valid, a passing fad, a waste of time and money.
A Couple Quick Facts
- Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online.
- Facebook is the clear leader in social referral traffic, driving almost 25% of all referral traffic.
- 1 Million: The number of small or medium sized businesses advertising on Facebook.
Social media marketing is here to stay. However it’s unpredictable, fluid and an awesome way to compete with big brands! Social media has leveled the playing field for many. It’s not about who has the biggest budget (though that does help), it’s much deeper.
Genuine, creative, engaging, entertaining, community, empowering, supporting, promoting, exploring… these are a few terms that come to mind.
After all social media is just another form of ‘media’, however it’s driven by the above terms.
Facebook, Instagram, Pinterest, LinkedIn, Twitter; these are just a few platforms to express your message. Based on your business, your message and target market the right platform needs to be in place.
The part that stress business owners is trying to get a grasp on how to compete within the platforms. Many don’t know where to start. And some don’t know what to post. It takes thought, creativity, strategy, intuition and a plan to dive into the noisy online waters.
- What do you want to accomplish? Brand visibility? Followers? Leads?
- What do you have to offer to the community to stand apart and be noticed? Will you entertain me? Educate? Support? Give me free things? Yes, free things. Many people follow restaurant brands for freebies.
- What’s your message? What does your brand stand for? What’s your ‘voice’?
I worked with a successful business owner a few years back that owned large beauty supply chains for products and services in Phoenix. He was afraid that if he went down the social media road his customers would use it as an opportunity to complain too much. He didn’t want to risk it. I told him “you have to go in 100% or not at all, you can’t dip your toes in.”
I encouraged him to take the risk and if someone complains online to address it. The benefits would far outweigh the risk for his type of business, which is visual. He didn’t do social media. However do you think he can stop people from complaining?
There are tons of review sites.
The point is that in today’s marketing world products and services are driven more and more by the consumers online. You can’t stop it.
If your business is not engaging with those that can utilize your products or services you are missing the boat. You have to get in to compete and not only that, to be known and memorable.
If you need help putting together a marketing strategy for social media we are here to help. For over 6 years Rosepapa Creative has worked with small business owners managing their social media presence and brand. As your brand ambassador we are looking out for you and we are keeping your fans and followers engaged and informed with messages that are designed for the right goals. You don’t have to worry about your brand and reputation falling into the wrong hands. We are professional, stable (you don’t want people with attitudes running your campaigns) and an excellent communicator.
Contact us for a free consultation and a look behind the scenes of how we accomplish results for our clients.