Visual Storytelling Depending on your business, branding and the topic of your article there are many ways you can use imagery to tell a story, evoke feelings and create response. Studies show that visual data far outweighs content. Don’t get me wrong though,...
SPAM – Clever Branding Transforms Canned Meat For 83 years canned chopped pork shoulder meat with ham has stood the test of time. More than eight billion cans of SPAM have been sold since the Hormel Corporation introduced the canned meat product in 1937. Brand...
Creating a brand that is trend proof is important today, considering how fast things change both online and off. Take for example Weight Watchers recent rebranding campaign. Though they have been successful for over 56 years they needed to evolve and change their...
Should your small business brand make a political stand on social media? Before your dive into politics on your business social media platforms, consider the following – impulsive posting on social media regarding political topics can evoke in-the-moment...
We all know each individual is unique, and the world is made up of all kinds of people not only in terms of ethnicity and race, but those who are introverts and those who are extroverts. If you’re an introvert the good news is that believing an extrovert is the...
