Tips & Resources
65 WordPress Plugins to Power Up Your Website
65 WordPress Plugins I've Used and Tested Over 15 years working in WordPress For over 15 years I’ve worked with WordPress and have had the opportunity to not only build at least 75 business websites, but to also learn which plugins work the best. New plugins are...
How to Create Content for Your Business
Content Challenged? Do you ever feel like you’re back in grade school, or goodness forbid- high school? You can picture the situation. You have a website being built for your business and hence requests for content. You know your business inside and out, however how...
65 WordPress Plugins to Power Up Your Website
65 WordPress Plugins I've Used and Tested Over 15 years working in WordPress For over 15 years I’ve worked with WordPress and have had the opportunity to not only build at least 75 business websites, but to also learn which plugins work the best. New plugins are...
How to Create Content for Your Business
Content Challenged? Do you ever feel like you’re back in grade school, or goodness forbid- high school? You can picture the situation. You have a website being built for your business and hence requests for content. You know your business inside and out, however how...
Improve Your Small Business Website Trust Factor
Does your website communicate trust? Building a solid website is one of the most important aspects of your business. The internet has it's share of of fraudulent, fake and scam based websites. Savvy web consumers don't really "trust" the websites they visit unless...
Trend Proofing Your Brand – How to Ensure Your Brand Remains Strong for Years to Come
How To Trend Proof Your Brand with Consistent Messaging Creating a brand that is trend proof is important today, considering how fast things change both online and off. Take for example Weight Watchers recent rebranding campaign. Though they have been successful for...
How to Give Your About Page A Dash of Personality
How to Write Your Website About Page Your ‘About’ page or company profile needs to communicate authenticity, not read like a boring biography. How many times have you arrived on a website and gone to the ‘about us’ page to find very little that builds your trust,...
Cultivate the Next Generation of Talented, Young Professionals
Millennial Employees are Often Misunderstood - Here's Why Small business owners deal with a lot of challenges. We're frequently told that the biggest issue our clients face is keeping reliable help. Today’s workforce is tight. It’s a good problem and a challenging...
5 Crucial Facts You Should Never Underestimate When Marketing To The 40 And Up Age Group
Do you generalize stereotypes? A lot of marketing buzz goes into the Millennials. Some businesses rely on generalizing and engaging in the stereotypes that go with this age group of 23 to 38. But what if your marketing age group is not the Millennials, but the Gen X...
Small Business Owners – How to Juggle Priorities with a Work/Life Balance
Work/Life Balance - It Is Possible Small business owners are lucky in a lot of ways - too many to mention. However, it often becomes a juggling act considering your business, family, health, life, and achieving balance with it all. Seems overwhelming at times, doesn't...
Is your brand too generic?
Personalized Marketing can make the difference! Studies show 81% of US adults go online on a daily basis (Pew Research, 2019). From texting, playing games, to social media, emails, checking movies and reviews, browsing and purchasing from favorite websites and more,...