Canned Meat: SPAM – The Creative Evolution
SPAM - Clever Branding Transforms Canned Meat For 83 years canned chopped pork shoulder meat with ham has stood the test of time. More than eight billion cans of SPAM have been sold since the Hormel Corporation introduced the canned meat product in 1937. Brand...
Politics and your Brand – 3 Tips Before you Dive In!
Should your small business brand make a political stand on social media? Before your dive into politics on your business social media platforms, consider the following - impulsive posting on social media regarding political topics can evoke in-the-moment responses...
How to Give Your About Page A Dash of Personality
How to Write Your Website About Page Your ‘About’ page or company profile needs to communicate authenticity, not read like a boring biography. How many times have you arrived on a website and gone to the ‘about us’ page to find very little that builds your trust,...
Introverts Often Make the Best Business Owners & Entrepreneurs – Here’s Why
We all know each individual is unique, and the world is made up of all kinds of people not only in terms of ethnicity and race, but those who are introverts and those who are extroverts. If you're an introvert the good news is that believing an extrovert is the only...
Trend Proofing Your Brand – How to Ensure Your Brand Remains Strong for Years to Come
Creating a brand that is trend proof is important today, considering how fast things change both online and off. Take for example Weight Watchers recent rebranding campaign. Though they have been successful for over 56 years they needed to evolve and change their...
5 Crucial Facts You Should Never Underestimate When Marketing To The 40 And Up Age Group
A lot of marketing buzz goes into the Millennials. Some businesses rely on generalizing and engaging in the stereotypes that go with this age group of 23 to 38 (in 2019). But what if your marketing age group is not the Millennials, but the Gen X and Baby Boomers? Then...
Cultivate the Next Generation of Talented, Young Professionals
Small business owners deal with a lot of challenges. We're frequently told that the biggest issue our clients face is keeping reliable help. Today’s workforce is tight. It’s a good problem and a challenging problem. Small business owners frequently express the...
Killer WordPress Checklist
Building a business WordPress website in 2019? You've made a good choice! WordPress can be designed and extended to do just about anything. Rosepapa Creative has been building websites in WordPress for 11+ years now and it has been a solid choice. The creativity and...
Small Business Owners – How to Juggle Priorities with a Work/Life Balance
Small business owners are lucky in a lot of ways - too many to mention. However, it often becomes a juggling act considering your business, family, health, life, and achieving balance with it all. Seems overwhelming at times, doesn't it? How can you possibly do it...