Discover Where to Find Free Images and Videos for Your Website
Visual Storytelling Depending on your business, branding and the topic of your article there are many ways you can use imagery to tell a story, evoke feelings and create response. Studies show that visual data far outweighs content. Don't get me wrong though, content...
Is your brand too generic?
Personalized Marketing can make the difference! Studies show 81% of US adults go online on a daily basis (Pew Research, 2019). From texting, playing games, to social media, emails, checking movies and reviews, browsing and purchasing from favorite websites and more,...
Canned Meat: SPAM – The Creative Evolution
SPAM - Clever Branding Transforms Canned Meat For 83 years canned chopped pork shoulder meat with ham has stood the test of time. More than eight billion cans of SPAM have been sold since the Hormel Corporation introduced the canned meat product in 1937. Brand...
Trend Proofing Your Brand – How to Ensure Your Brand Remains Strong for Years to Come
Creating a brand that is trend proof is important today, considering how fast things change both online and off. Take for example Weight Watchers recent rebranding campaign. Though they have been successful for over 56 years they needed to evolve and change their...
Politics and your Brand – 3 Tips Before you Dive In!
Should your small business brand make a political stand on social media? Before your dive into politics on your business social media platforms, consider the following - impulsive posting on social media regarding political topics can evoke in-the-moment responses...
How to Give Your About Page A Dash of Personality
How to Write Your Website About Page Your ‘About’ page or company profile needs to communicate authenticity, not read like a boring biography. How many times have you arrived on a website and gone to the ‘about us’ page to find very little that builds your trust,...
Introverts Often Make the Best Business Owners & Entrepreneurs – Here’s Why
We all know each individual is unique, and the world is made up of all kinds of people not only in terms of ethnicity and race, but those who are introverts and those who are extroverts. If you're an introvert the good news is that believing an extrovert is the only...
5 Crucial Facts You Should Never Underestimate When Marketing To The 40 And Up Age Group
A lot of marketing buzz goes into the Millennials. Some businesses rely on generalizing and engaging in the stereotypes that go with this age group of 23 to 38 (in 2019). But what if your marketing age group is not the Millennials, but the Gen X and Baby Boomers? Then...
Cultivate the Next Generation of Talented, Young Professionals
Small business owners deal with a lot of challenges. We're frequently told that the biggest issue our clients face is keeping reliable help. Today’s workforce is tight. It’s a good problem and a challenging problem. Small business owners frequently express the...