Tips & Resources
How to Create Compelling Content
Do you ever feel like you’re back in grade school, or goodness forbid- high school? You can picture the situation. Your web designer (like your teacher) has sent you a request for content, and you know it’s important. However you just don't know where to start! You...
Improve Your Small Business Website Trust Factor
7 key features to help your small business website communicate trust. The internet has it's share of of fraudulent, fake and scam based websites. Savvy web consumers don't really "trust" the websites they visit unless they contain key features that validate...
How to Create Compelling Content
Do you ever feel like you’re back in grade school, or goodness forbid- high school? You can picture the situation. Your web designer (like your teacher) has sent you a request for content, and you know it’s important. However you just don't know where to start! You...
Improve Your Small Business Website Trust Factor
7 key features to help your small business website communicate trust. The internet has it's share of of fraudulent, fake and scam based websites. Savvy web consumers don't really "trust" the websites they visit unless they contain key features that validate...
Discover Where to Find Free Images and Videos for Your Website
Visual Storytelling Depending on your business, branding and the topic of your article there are many ways you can use imagery to tell a story, evoke feelings and create response. Studies show that visual data far outweighs content. Don't get me wrong though, content...
Canned Meat: SPAM – The Creative Evolution
SPAM - Clever Branding Transforms Canned Meat For 83 years canned chopped pork shoulder meat with ham has stood the test of time. More than eight billion cans of SPAM have been sold since the Hormel Corporation introduced the canned meat product in 1937. Brand...
Trend Proofing Your Brand – How to Ensure Your Brand Remains Strong for Years to Come
Creating a brand that is trend proof is important today, considering how fast things change both online and off. Take for example Weight Watchers recent rebranding campaign. Though they have been successful for over 56 years they needed to evolve and change their...
Politics and your Brand – 3 Tips Before you Dive In!
Should your small business brand make a political stand on social media? Before your dive into politics on your business social media platforms, consider the following - impulsive posting on social media regarding political topics can evoke in-the-moment responses...