Tips & Resources
How to Create Compelling Content
Do you ever feel like you’re back in grade school, or goodness forbid- high school? You can picture the situation. Your web designer (like your teacher) has sent you a request for content, and you know it’s important. However you just don't know where to start! You...
Improve Your Small Business Website Trust Factor
7 key features to help your small business website communicate trust. The internet has it's share of of fraudulent, fake and scam based websites. Savvy web consumers don't really "trust" the websites they visit unless they contain key features that validate...
How to Give Your About Page A Dash of Personality
How to Write Your Website About Page Your ‘About’ page or company profile needs to communicate authenticity, not read like a boring biography. How many times have you arrived on a website and gone to the ‘about us’ page to find very little that builds your trust,...
Is your brand too generic?
Personalized Marketing can make the difference! Studies show 81% of US adults go online on a daily basis (Pew Research, 2019). From texting, playing games, to social media, emails, checking movies and reviews, browsing and purchasing from favorite websites and more,...
Introverts Often Make the Best Business Owners & Entrepreneurs – Here’s Why
We all know each individual is unique, and the world is made up of all kinds of people not only in terms of ethnicity and race, but those who are introverts and those who are extroverts. If you're an introvert the good news is that believing an extrovert is the only...
5 Crucial Facts You Should Never Underestimate When Marketing To The 40 And Up Age Group
A lot of marketing buzz goes into the Millennials. Some businesses rely on generalizing and engaging in the stereotypes that go with this age group of 23 to 38 (in 2019). But what if your marketing age group is not the Millennials, but the Gen X and Baby Boomers? Then...
Cultivate the Next Generation of Talented, Young Professionals
Small business owners deal with a lot of challenges. We're frequently told that the biggest issue our clients face is keeping reliable help. Today’s workforce is tight. It’s a good problem and a challenging problem. Small business owners frequently express the...
Small Business Owners – How to Juggle Priorities with a Work/Life Balance
Small business owners are lucky in a lot of ways - too many to mention. However, it often becomes a juggling act considering your business, family, health, life, and achieving balance with it all. Seems overwhelming at times, doesn't it? How can you possibly do it...