Tips & Resources
Trend Proofing Your Brand – How to Ensure Your Brand Remains Strong for Years to Come
How To Trend Proof Your Brand with Consistent Messaging Creating a brand that is trend proof is important today, considering how fast things change both online and off. Take for example Weight Watchers recent rebranding campaign. Though they have been successful for...
How to Give Your About Page A Dash of Personality
How to Write Your Website About Page Your ‘About’ page or company profile needs to communicate authenticity, not read like a boring biography. How many times have you arrived on a website and gone to the ‘about us’ page to find very little that builds your trust,...
You have 7 Seconds – Does your website answer these three crucial questions?
Your website presence has seconds to make a first impression and establish a positive connection. How does your website measure up? How well do you understand your target market? Take a couple seconds and identify the following. 1. Within the first 7 seconds, can your...
Your Mountain Is Waiting – So Get On Your Way!
This spring marked my 10th year working at Rosepapa Creative. Each year I like to take a few minutes, walk down memory lane and look back over the past year or in this case the last several years. The digital media field is a challenging one. It’s constantly evolving,...
Is Your Brand Slipping from the Spotlight? 6 Sizzling Tips to Get Your Brand Back on Board
If your brand is slipping from the spotlight, you need help getting back front and center. In today's competitive business arena, it's essential that you adapt to what is new and stay on top of your game. Here are 6 tips that will help you get your brand back where it...
Beat the ‘Brain Freeze’ and Boost Creativity
Being creative is a trait shared by people in many career fields; web and graphic designers, writers, photographers, artists and others that need creativity to fuel their work. Regardless of how creative you are, there are times when it seems we all “hit a wall.” What...
WordPress Updates – Should you just ignore them?
WordPress is the standard for marketing database driven websites. Fortune 500 companies such as CNN, Forbes, Sony, GM and thousands more utilize the power of this flexible CMS system. WordPress (like any relevant software) is constantly evolving. The WordPress core is...
Become a Better Visual Thinker – Here’s How
Have you heard an interesting speaker lately? One that captures your attention, engages your senses and has you hanging on every word? Chances are if you have, that person was able to paint a visual picture for you; one that described experiences in details or helped...
Project Highlight – Gilbert Historical Museum Interpretive Signage
Background: Originally opened as Gilbert Elementary School in 1913, The Gilbert Historical Museum, now rebranded to HD SOUTH, is the oldest building still standing in Gilbert. The vision of HD South is to preserve and showcase the history of Gilbert and to begin the...
The Two Challenges That Stop Clients In Their Tracks
Take the first step. Often the most challenging things in life can be the starting points and ending points. And this challenge is the same in website design and digital marketing. When talking with clients, the one thing I hear frequently is how overwhelmed they feel...
Troubleshooting Back-up Problems in WordPress
It always gets my attention when I login into one of my maintenance WordPress websites and have that bold reminder that I need to make a back-up. Usually I'll jump in and get it done while it's on my mind and in front of my vision. However as I dig around in different...