Tips & Resources
Trend Proofing Your Brand – How to Ensure Your Brand Remains Strong for Years to Come
Creating a brand that is trend proof is important today, considering how fast things change both online and off. Take for example Weight Watchers recent rebranding campaign. Though they have been successful for over 56 years they needed to evolve and change their...
Politics and your Brand – 3 Tips Before you Dive In!
Should your small business brand make a political stand on social media? Before your dive into politics on your business social media platforms, consider the following - impulsive posting on social media regarding political topics can evoke in-the-moment responses...
Small Business Owners – How to Juggle Priorities with a Work/Life Balance
Small business owners are lucky in a lot of ways - too many to mention. However, it often becomes a juggling act considering your business, family, health, life, and achieving balance with it all. Seems overwhelming at times, doesn't it? How can you possibly do it...
Graphic Design for Beginners – Learn Graphic Design Easier
Utilizing graphic design skills to create your own promotional design collateral, business cards, online branding and graphics can be of great benefit to you. If you are skilled in design, you are ahead of the game with developing graphic design skills. Looking back...
Add HTTPS to Your Website Now – Here’s Why
Have you been putting off managing the security details for your small business website with HTTPS? Now is the time to pay attention to website housekeeping! HTTPS is the standard for professional websites. The importance has been in the spotlight for a number of...
Work Passion and Relentless Focus
Many entrepreneurs and small business owners took the leap of self-employment for freedom and passion for their work. However, being your own boss is not always fun. The buck starts with you and ends with you. Work passion and relentless focus is not always a good...
How to Keep your Website Safe and Secure
Roughly 30 percent of the web runs on the WordPress platform. It's highly customizable, effective and secure. However the WordPress core, theme files and the plugins that bring additional functionality, need to be kept up to date! In the last several years there has...
Middle-age Entrepreneurs Tend To Be More Successful
Start-up trends reveals an invigorating high-growth opportunity for older individuals. The tired cliché that wisdom resounds with age applies to entrepreneurship. Googling “entrepreneurship during middle age” shows a host of exciting studies. Start-ups like Facebook...