Creating a brand that is trend proof is important today, considering how fast things change both online and off. Take for example Weight Watchers recent rebranding campaign. Though they have been successful for over 56 years they needed to evolve and change their...
A lot of marketing buzz goes into the Millennials. Some businesses rely on generalizing and engaging in the stereotypes that go with this age group of 23 to 38 (in 2019). But what if your marketing age group is not the Millennials, but the Gen X and Baby Boomers? Then...
Small Business Saturday is Saturday, November 24, 2018 – Here are a few tips to help you get ready! Small Business Saturday is an opportunity for local businesses to gain visibility and bring more spending into local communities. Many shoppers see Small Business...
