How to Create Compelling Content

Content Challenged?

Do you ever feel like you’re back in grade school, or goodness forbid- high school? You can picture the situation. You have a website being built for your business and hence requests for content. You know your business inside and out, however how do you express it in writing and where do you start?

You sit down to tackle the task at hand and quickly become preoccupied. All of a sudden dinner needs to be made. The kids need attention. The phone keeps ringing. But most of all, you can’t silence the nagging voice in the back of your mind that reminds you that you weren’t so great at writing in school, and that you didn’t like it that much anyway!

So now what?
First off, try not to feel bad about it. All the negative thoughts you are thinking about creating content for your business will only drain your imaginative energy and douse your creative spark. It is important to remember that content creation is often difficult for many small business owners. If you are struggling to come up with the right words to convey your message, you’re not alone!

Next, just begin! Find a quiet spot free from the everyday distractions of daily life and settle in for some creative time. Some creators find that listening to music helps, while others loosen up with their favorite adult beverage.

When you are all set up and ready to go, get writing with these 4 tips for writing compelling content:

1. Choose Your Topic Wisely

The first step in creating compelling content is to be mindful of your topic. It is important to know your audience and to choose a pertinent subject that will engage them. The more relatable the topic is, the higher your response rate will be. However in choosing wisely, if you are going to write about political topics or other topics that have strong emotions tied to them, proceed cautiously. Your topics are also a reflection of your brand. If you want your brand to express your political or religious beliefs, by all means jump into the pool!

Research topics
There are a variety of sources to find interesting data and explore topics that relate to your business.

Here are a few:

2. Tell a Story – Find your Voice – Share

A surefire way to engage an audience and gain momentum is to tell a story in a typical narrative fashion. Create an identifiable character and let them convey your message. There are a variety of mediums available to you in storytelling, and the goal is to create content that is not just informational, but also entertaining.

Don’t try to figure out what other people want to hear from you; figure out what you have to say. It’s the one and only thing you have to offer. – Barbara Kingsolver

Be you and create content that reflects who you are.

3. Share Your Expertise

When you go to a restaurant, you expect the server to know everything about the food on the menu and to be able to answer any questions you might have. It is the same with visitors to your website. Potential clients are coming to you for vision into your industry, so it is important to share with them information and insights that only you can provide. You want to establish yourself as an expert in your field, and an excellent way to do so is to provide content that highlights your knowledge in a way that your competitors cannot.

4. Elicit a Response

In order for clients to best identify with your content, there needs to be a call to action.
It might be as simple as saying “contact us now” or “visit our store,” but it is one of the most important elements to include. You’ve wowed them with creative and pertinent ideas, so now invite them to participate!

You are not alone in your quest for creating compelling content. Although it might not always be easy to come up with fresh ideas and creative ways of reaching clients on your own, you have a creative and competent web designer on your side. Put your words and your business in capable hands and contact Rosepapa Creative today for assistance in creative copy writing.

Christina Rosepapa
Rosepapa Creative was founded in 2008 to provide business owners with a cohesive solution in web design and branding. With over 20 years experience in design and marketing + 15 years working in WordPress, I’ve had the opportunity to work with and assist dozens of industries throughout the USA.

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