Don’t underestimate the importance of visual content in 2018!

Creating consistent and accurate images can be a challenge for many business. The starting place is to understand the specific sizes that each platform needs. Unfortunately they are all different!

Why even bother getting it right? According to Hubspot, researches found:

  • Visual content is more than 40X more likely to get shared on social media than other types of content.
  • Facebook posts with images see 2.3X more engagement than those without images.
  • On Instagram, photos showing faces get 38% more Likes than photos not showing faces.

Above are just a few stats. Info on the importance of images in social media can be found all across the Internet!

Before you start creating, take a look at the following sizes that will help you create consistency.


Profile Picture Sizes

Social SiteImage Size
Facebook profile picture size: The Profile Image is now the smaller, square at bottom left of the header, overlapping the cover photo.180px x 180px
Twitter profile picture size: This overlays the header photo.400px x 400px
LinkedIn profile picture size 400px x 400px
Instagram profile picture size 110px x 110px
Pinterest165px x 165px
Google+ profile picture size250px x 250px
YouTube profile picture size800px x 800px

Cover Photo Sizes

Social SiteCover Photos and Header Images
Facebook Cover Photo Size 820px x 310px
Twitter Cover Photo 1500px x 500px
LinkedIn Cover Photo974px x 330px
Instagram Photo Size1080x1080
Pinterest Board Display222 X 150
Google+ Cover Image1080 x 608
YouTube Channel Cover Photos2560 x 1440

Content Images in the Posts Themselves

Social SiteContent images in the posts themselves
Facebook Photo1200px x 630px
Twitter Photo1024px x 512px
LinkedIn Photo350px x 250px
Instagram Photo 1080 x 1080
Pinterest Photo735px x unlimited (Expanded Pin)
Google+ 497px x 373px, but can be as large as 2048px x 2048px
YouTube Video16:9 aspect ratio (Video)

Shared Link Graphic Sizes

Social SiteShared link graphic sizes
Facebook Photo1200px x 628px
Twitter Photo1024px x 512px
LinkedIn Photo180px x 110px (Thumbnail)
Instagram Photo 238px x 238px (Photo Thumbnails)
Pinterest Photo235px x 800px (Pin Preview); 68px x 68px (Board Thumbnail)
Google+ 497px x 373px
YouTube Video1280px x 720px (Custom Video Thumbnail)