Our Guide For Effective Website Design

When working with Rosepapa Creative on your web project everything is right up front. From pricing to delivery. Each step of the way is open communication and involvement.

From weekly (often daily) check in calls and emails, Chris actively keeps your web project moving forward while keeping you in the loop so that there are no unplanned surprises along the way.

1. Planning

“Sound strategy starts with having the right goal.”

Prior to planning, we have moved forward on your project and have scoped it out, estimated a time frame for the project, received a deposit, and have a budget in place.

Before we dive into all the details and design of your project we plan exactly what needs to be accomplished.

This is based on your business, goals, budget and desired results. We work with you to determine your domain name (if you don’t have one), hosting, branding, message, strategies to connect with your audience; integrating technical requirements and the most effective strategies to get you where you need to be.

We review the following and set up a plan to accomplish:

  • Sales goals
  • Define your message and brand
  • The best ‘look’ for your brand
  • Target demographics
  • Analysis of existing site (if applicable)
  • Website structure
  • Programming features and requirements
  • Content
  • And any additional components needed.

    2. Concepts, Design and Production

    “Design is the silent ambassador of your brand.”

    Once we have the planning and strategy in place which includes content, images, page count, features, etc., the design process starts.

    Before this phase we will have already scoped out how many design choices are included with your package, logo design choices if applicable, additional graphical elements and photography elements.

    Using design and graphics that we create and ones that you provide, we design custom concepts that reflect your brand, goals and message seamlessly.

    3. Content/images Insertion and Initial Search Engine Optimization

    “The brands that win are the brands that tell a great story.”

    Your content should be more than just facts and bullet points! Many business owners are challenged with the content part of their website. They don’t know what to write about. That’s ok, because we help with this each step of the way. We help you to identify the ‘voice’ which will connect with your potential visitors. Your website should be interesting to read! And it needs to be search engine friendly too.

    4. Final Review, Approval, Test and Launch

    “Relentless Forward Motion!”

    We develop and test on a test server to insure accuracy and to also keep you engaged in the project. Each step of the way we communicate through phone, email, text.

    Once the site is completed in its entirety we review with you to ensure it’s functioning as designed and we address any errors and do tweaks. Once the website is completed and ready to go, we launch!

    5. Continual Support and Follow-up

    “The only way to do great work is to love what you do.”

    Our goal is that your project is a success! In addition we want to empower you to be successful with your website.

    Upon completion of the project and handover of project to our clients:

    Client training – 2 hours, locally in your office or remotely online screen sharing. 2 – 1 hour meetings.

    Included are social media tips, email marketing tips and how to increase your online visibility.

    We offer free support for 30 days after launch. After 30 days we require a maintenance agreement for ongoing updates and technical support.

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