Take the first step.
Often the most challenging things in life can be the starting points and ending points. And this challenge is the same in website design and digital marketing.
When talking with clients, the one thing I hear frequently is how overwhelmed they feel about digital marketing and their website.
When starting a new website, branding project or digital marketing campaign, many questions come up and almost all of our clients needs guidance.
Getting started and reaching the finish line are the 2 challenges that are often unclear and difficult for clients.
In this article we’ll look at 2 simple tips to getting started with a web project.
1. What do you want to do – Why are we doing this?
This may seem like a simple question with an obvious answer, but it really can be a difficult one. This can be a real show stopper for clients.
After all your website is the online first impression of your company. And this first impression and fear of making a mistake can hold people back.
2. How will you measure the success of your website after it’s launched?
It may be time for a site redesign because your branding is outdated, your company has grown or your website is not yet responsive (does not have a phone version). Perhaps you want a way to make changes on your website apart from depending on someone else to do this.
Beyond this, measuring the success of your website can be based on:
- Increased leads through your website leading to more business
- Increase awareness and engagement through your website leading to more visibility
- An effective platform for delivering consistent content
- An online store resulting in online sales
- Promotional hub for your services that also educates your clients
- And more
Needless to say, your company website is the hub for all your digital marketing. From your company brand, message, influence, visibility, social presence and reaching new business, your website has a huge responsibility to deliver.
Don’t let this hold you back though. We’re here each step of the way. Through planning, coaching, strategy and our expertise in delivering numerous successful small business websites, we’ve got you covered and we’ll get you to the finish line!